Most companies invest in digital marketing to drive leads and sales. But beyond top-level metrics like clicks and conversions, the real measure of success is tangible outcomes like revenue growth, lower customer acquisition costs, and enhanced brand loyalty.
This blog will explore the concept of digital outcome marketing, why taking this results-driven approach with a partner like GreyMattR Digital is strategic, and how it can impact your organization.
Defining Digital Outcome Marketing
Digital outcome marketing means structuring your strategy and campaigns directly around specific business objectives. Rather than generic vanity metrics, it focuses on marketing outcomes that create real value for your company.
Potential digital outcomes include:
- Increased sales revenue – both online and offline
- Higher customer lifetime value through loyalty
- Lower cost per lead or customer acquisition
- Reduced churn rate for existing customers
- Greater brand awareness and market share
- More positive brand sentiment and reviews
- Additional repeat purchases/renewals
- Higher email open/clickthrough rates
- More qualified leads from digital channels
- Lower bounce rates/more time on site
- Improved talent recruitment results
Your priority outcomes depend on your current business needs and challenges. Outcome marketing means aligning every aspect of your digital presence towards targeted results, from website UX to campaigns, content, and technical optimizations.
Why a Results-First Approach Matters
Many companies still take a generalized spray-and-pray style approach to digital marketing. They may achieve vanity metrics like more web traffic or social media followers without seeing real bottom line impact.
Shifting to an outcome marketing mindset completely flips this script to focus on tangible ROI. Consider that:
- It aligns teams around shared objectives rather than departmental KPIs. Everyone works together to achieve outcomes.
- You can measure marketing success based on real organizational value vs superficial metrics.
- Insights into what content, campaigns, etc. influence certain outcomes informs future strategy.
- You can calculate clear ROI across digital activities and optimize accordingly.
- It forces you to truly understand your audience, customer journey and business needs.
- Achieving outcomes builds greater respect for marketing internally.
For maximum results, digital marketing requires strategy rooted in moving the revenue, efficiency, brand, and growth needles for your organization. An outcome approach facilitates this focus.
Expertise to Accelerate Outcomes
Executing a results-driven digital strategy across your website, campaigns, content, and more is far easier with an experienced partner like GreyMattR Digital. Our team offers specialized expertise to accelerate achieving your priority business outcomes:
- Data-driven insights into audience interests, pain points, and behaviors that influence purchase decisions and brand perception. We identify outcome drivers.
- Mastery of optimization best practices across all digital channels – SEO, PPC, email, social, etc. We focus optimizations to move specific outcomes.
- Creation of messaging and content that aligns to customer journey stages and decision motivators. We craft content that converts.
- Building holistic campaigns spanning platforms based on targeted outcomes. We connect channels to user paths.
- Constant research into new tactics from voice search to personalization to improve results. We stay ahead of trends.
- Granular tracking and analytics to identify what is truly moving the needle on objectives. We pinpoint what works.
- Maintaining agility to double down on high-performing initiatives or shift gears as needed. We optimize based on data.
With this expertise and dedication to real-world business impact, GreyMattR Digital accelerates progress towards your most vital organizational outcomes.
What Could Digital Outcomes Mean for Your Business?
Let’s explore just some of the tangible business results GreyMattR Digital could drive for your company through outcome marketing:
For an e-commerce company:
- 15% increase in online sales revenue
- 7% higher average order value
- 3X growth in email list subscribers
- 25% more repeat customers year-over-year
For a lead gen business:
- 33% lower cost per lead
- 100% growth in leads from organic search
- Cut sales cycle length by 4 days through lead nurturing
For a SaaS startup:
- Boost trial signups by 40%
- Double monthly recurring revenue
- 90% customer retention rate
For a law firm:
- Revenue growth of 18% year-over-year
- Decrease bounce rate by 8% through improved UX
- Better reputation and 30% more 5-star online reviews
The possibilities are truly endless when executing a digital strategy laser-focused on your most critical business outcomes. Whether the priority is customer acquisition, retention, revenue growth, reputation, operational efficiency, or another target – an outcome marketing approach gets you there.
Let’s Connect for Results
At GreyMattR Digital, results matter above all else. While we track and optimize vanity metrics like any agency, our core purpose is driving the tangible outcomes that boost your business.
To align your digital marketing to revenue, brand building, lead generation, and business development targets, contact us today. Let’s define priority outcomes, map the customer journey, audit your current digital presence, and build a comprehensive data-driven strategy to achieve the real results you want.